TextMagic

Estonian-listed SMB SMS platform with public AU prepaid rates

Textmagic is the customer-facing brand of TextMagic AS (Nasdaq Baltic: MAGIC; registry 16211377), headquartered at A. H. Tammsaare 56, Tallinn, Estonia, with UK operating address in Romford. Operations began in 2001 (Textmagic Ltd); the listed parent was incorporated in 2021. H1 2026 filings disclose 42 team members, 20,103 active paying users, and 146.279 million SMS messages in the half-year; the About page markets 200M+ messages/year and 25K+ users. Public AU pricing is backed by rest.textmagic.com/plans-pricing-info?country=AU (Essential flat AUD 0.07; Professional volume-discounted prepaid packs). Textmagic publishes ACMA SMS Sender ID Register guidance (from 1 Jul 2026), Spam Act opt-out tooling, and claims SOC 2 Type II + GDPR. WhatsApp is limited to customer-initiated Messenger replies; RCS not offered.