Stay informed about the latest developments, pricing changes, and feature updates from Australia's SMS providers.
Approx 35% cut in USD terms.
Site rebuilt around MCP/CLI/skills; new self-serve platform with prepaid balance and per-country rate pages. Observed during research on 11 Oct 2026; ... more
Official RCS docs describe branded interactive messaging via Programmable Messaging infrastructure — feature upgrade from prior not_found.
First-party MCP server (npm/GitHub) lets MCP-compatible AI apps send SMS/RCS using ClickSend API credentials. Dedicated AI messaging marketing page an... more
RCS product page markets verified branded profiles and read receipts, but states Australia isn't currently supported (waitlist). Help centre has RCS c... more
AU pricing page states Voice, Email, Fax and Post are no longer available to new customers (existing customers unchanged); Email newcomers pointed to ... more
Live WhatsApp Business product page positions WhatsApp as complementary to SMS/MMS/RCS with verified profiles, catalogues, template messages and API v... more
Integrations marketplace labels RCS as Coming soon; RCS FAQ says automation is not yet available. Treat as marketing/pre-GA rather than fully availabl... more
NZ partner page markets local NZ support, direct NZ telco relationships, short-code setup (4-6 week approvals), no alphanumeric Sender IDs in NZ, and ... more
Homepage claims independent ISO/IEC 27001:2022 certification; /security/ says Tall Bob is on a pathway to SOC2 and ISO 27001. Trust Centre is a Vanta ... more
Live CIS confirms monthly mins $45/$115/$279/$439/$789 and included SMS 570/1600/4000/7300/13500 GST exclusive — matches production and plans.au.
ABN 16 095 453 062 shows SINCH MESSAGEMEDIA business name from 15 May 2023; AU ToS names Sinch Pty Ltd as AU contracting entity.
Live homepage (pricing page schema dateCreated 2026-09-01) emphasises 10,000+ customers worldwide (replacing older 400k marketing), Australian data ho... more
Telstra Group Limited ASX release 13 August 2026: reported EBITDAaL up 3 percent to $8.2 billion, NPAT $2.4 billion. Strategy update states Telstra ch... more
From 1 Sep 2026 EUR bundles +4%, GBP +3%; USD bundle prices unchanged but non-USA destinations use ~10% more credits; ZAR unchanged. AU accounts are E... more
Privacy policy last modified 10 Aug 2026; states APP compliance, NDB process, cross-border disclosure.
Sinch Group press (Melbourne, 10 Aug 2026) and TelcoNews: MessageMedia becomes Sinch Engage in AU after 20+ years. Same platform/APIs/pricing/contract... more
Official Sinch Group news (Melbourne, 10 Aug 2026; published 11 Aug): MessageMedia rebrands as Sinch Engage after Sinch's ~AUD$1.7B 2021 acquisition. ... more
Aug 6, 2026: Revenue $1.50B (+22% YoY reported, +17% organic), GAAP operating income $85M, FCF $353M, DBNE 116%, 5,492 employees as of 30 Jun 2026.
New international rate card for AU accounts: 17 destinations, mostly AUD 0.25/part; Malaysia 0.80, PNG 1.50, USA 0.08.