Mobile Message

Australia's Best SMS Prices — simple, direct-to-carrier bulk SMS built specifically for Australian businesses

Mobile Message markets itself under the tagline 'Australia's Best SMS Prices,' positioning as a low-cost, no-frills bulk and transactional SMS platform for Australian businesses, offered via a self-service web application and a REST API. The company (Mobile Message Pty Ltd, ABN 56 669 495 916, incorporated Victoria July 2023, service launched 2024) was founded by Lee Gaywood, who previously built and operated SMS Broadcast — one of Australia's established bulk SMS providers — before selling it to MessageMedia in 2018 (now part of Sinch). The company's own About page states Mobile Message is 'built on over 20 years of experience in the Australian SMS industry' but designed to strip away 'the pushy sales teams, the complex bundles, the features nobody asked for' that the founder says creep into SMS companies over time, focusing instead on 'reliable message delivery at a fair price.' Its key differentiator claim is '100% Direct-to-Carrier Delivery' — 'every message goes directly to Australian mobile carriers, never through other SMS aggregators or offshore routes' — paired with a data-sovereignty stance: customer data is 'stored, processed and backed up in Sydney, Australia,' with 'no offshore storage or offshore processing of customer data' and administrative access restricted to 'Australian citizens, based in Australia.' The company is 100% Australian owned, a member of the Telecommunications Industry Ombudsman (TIO) scheme, and a certified participant in the ACMA SMS Sender ID Register. Pricing starts at 1.6 cents per SMS on a customer's first purchase, with credits that never expire, no monthly or setup fees, no contracts, and a free dedicated virtual number included with every account. In under two years the company claims to be 'trusted by 7,000+ Australian Businesses' spanning retail, healthcare, hospitality, trades, real estate, education, and community/club sectors, rated 4.9/5 across more than 1,300 Reviews.io reviews and 270 ProductReview.com.au reviews, with 24/7 live-chat support based in Melbourne, Australia.