Sinch MessageMedia

AU SMS/MMS/WhatsApp, now Sinch Engage

MessageMedia is the long-running Australian business messaging brand now marketed as Sinch Engage. The live AU contracting entity is Sinch Pty Ltd (ABN 16 095 453 062 / ACN 095 453 062), GST-registered from 9 January 2001, main business location VIC 3000, with registered business name SINCH MESSAGEMEDIA. messagemedia.com/au/ remains the AU entry URL but product/pricing pages redirect to sinch.com/engage/*. The AU rebrand page states MessageMedia is now Sinch Engage after more than 20 years serving Australia and New Zealand, with the same local team, login migrating to app.sinch.com, help centre at support.app.sinch.com, and status at status.sinch.com. Parent is Sinch AB (Nasdaq Stockholm), which acquired MessageMedia in 2021 for about USD 1.3B enterprise value. Published AU plans (embedded country=au on the Engage pricing page and the Critical Information Summary) are Basics/Conversations/Pro/Pro Plus/Advanced at monthly minimums $45/$115/$279/$439/$789 (GST exclusive) with included national SMS 570/1,600/4,000/7,300/13,500. Scale figures such as 70,000 customers and 7.8B messages are not recorded: first-party copy either says 'across all our brands', cites Sinch Engage 5B+ without AU-only attribution, or is stale 2021 MessageMedia multi-country acquisition data.