GuniSMS

Australian Business SMS from 2.8c — local routing and 99% delivery, built for Australian businesses

Guni (GuniSMS) is an Australian business SMS/MMS gateway operated by GUNI SMS PTY LTD (ABN 81 621 799 513), founded as a product in 2019 by Kapil Sharma (CEO) and Nidhi Sharma (Co-Founder & CMO) in Sydney, with offices at Level 1/477 Pitt Street, Haymarket and 121 King Street, Melbourne. The company markets a prepaid Pay & Go platform for bulk SMS, MMS, email-to-SMS, API access, a web portal, mobile apps and CRM integrations (including GoHighLevel subaccounts), advertising Australian Business SMS from 2.8c with published AUD ex-GST volume tiers from 4.5c under 5,000 segments/month down to 2.7c from 500,000+. Homepage claims include trusted by 2,000+ Australian businesses, 99% delivery, 99.9% availability on onshore AWS-hosted servers, unlimited free incoming SMS/MMS, and 24/7 local support via 1300 011 117. Guni positions itself for growing Australian SMEs and agencies that want transparent local pricing and human support rather than a global self-serve CPaaS. A dedicated security page claims ISO/IEC 27001:2022 certification (Certificate No. SCK/05/GDP/24/61/1648) for the Guni platform, while the older /security/ page still states the company has no major accreditations of its own and lists AWS data-centre certifications — treat AWS SOC/PCI/ISO as vendor certs, not Guni's. Recent recognition includes Business NSW 2025 Regional Finalist (Excellence in Innovation), WSABE 2026 Innovation finalist, and Altitude Awards 2026 wins for the co-founder.