8x8

Global cloud comms (UCaaS/CCaaS) provider whose SMS/CPaaS APIs ship as 8x8 Connect, ex-Wavecell

8x8, Inc. (Nasdaq: EGHT; Campbell, California; founded 1987) is a cloud communications company best known for unified communications and contact centre software. Its SMS and messaging APIs are sold as 8x8 CPaaS (8x8 Connect), built on Wavecell, which 8x8 acquired in July 2019. The CPaaS platform offers REST and SMPP SMS APIs, WhatsApp, Viber, RCS, LINE and Zalo messaging with cross-channel fallback, Verif8 OTP, number lookup and Omni Shield SMS fraud protection, and claims direct connections to 160+ mobile network operators in over 190 countries. Australian SMS is sold in AUD on pay-as-you-go and subscription plans. In Australia, 8x8 trades through 8X8 International Pty Ltd (ABN 49 609 186 049, Sydney). On ACMA's SMS Sender ID Register list of telcos and message providers, the Singapore entity 8x8 International Pte Ltd is listed as a partner of a certified telco and partner of an originating telco. In January 2026, 8x8 acquired Singapore messaging firm Maven Lab. Group FY2026 revenue (year to 31 Mar 2026) was USD 735.8M; platform usage revenue (CPaaS APIs, digital channels and AI) was about 26% of service revenue in Q1 FY2027.